๐Ÿ”ฌ DUDU RESEARCH CENTER
PRIVATE
RESEARCHโ€บCommunication Servicesโ€บMETA

META

US

Meta Platforms, Inc.

Communication Servicesยท Internet Content & Information
$525.72
Target: $862.6
โ–ฒ 64.1% Upside

Sector: [[Sectors/Communication Services]] | [[ValueChains/Communication Services/Internet]]

Meta Platforms, Inc. (META) ๋ถ„์„ ๋ฆฌํฌํŠธ

์ฑ…์ž„ ๋ฒ”์œ„(๊ฐœ๋ณ„์ข…๋ชฉ ๋ ˆ๋ฒจ): ํ•ด๋‹น ๊ธฐ์—…์˜ ํˆฌ์ž ๋…ผ๋ฆฌ/ํŒฉํŠธ/๋ฐธ๋ฅ˜/๋ฆฌ์Šคํฌ๋ฅผ ์ •๋ฆฌํ•œ๋‹ค.
์ƒ์œ„ ๊ตฌ์กฐ๋Š” sector_en/value_chain์œผ๋กœ ์—ฐ๊ฒฐํ•˜๊ณ , ํ•ต์‹ฌ ๊ธฐ์ˆ ์€ spotlight_tech(์ตœ๋Œ€ 2)๋กœ๋งŒ ์—ฐ๊ฒฐํ•œ๋‹ค.

๐Ÿ“‹ ํˆฌ์ž ๋…ผ๋ฆฌ

  • ์ถ”์ฒœ: Watch
  • ํ•ต์‹ฌ ๊ทผ๊ฑฐ: Meta Platforms, Inc. engages in the development of products that enable people to connect and share with friends and family through mobile devices, personal computers, virtual reality (VR) headsets, and AI glasses in the United States, Canada, Europe, Asia-Pacific, and internationally. It operates t...

๐Ÿ“Š ํŒฉํŠธ ๋ฐ์ดํ„ฐ

์žฌ๋ฌด ์š”์•ฝ (FY2025)

  • ๋งค์ถœ: $201.0B (USD)
  • ์˜์—…์ด์ต: $83.3B
  • ์ˆœ์ด์ต: $60.5B
  • FCF: $46.1B

๊ฐ€๊ฒฉ/๋ฉ€ํ‹ฐํ”Œ (2026-03-28)

  • ํ˜„์žฌ๊ฐ€: $525.72
  • ์‹œ๊ฐ€์ด์•ก: $1.33T
  • PER(TTM): 22.38x / Forward PE: 14.65x
  • PBR: 6.12x / PS: 6.62x / EV/EBITDA: 13.63x
  • 52์ฃผ ๋ฒ”์œ„: $479.80 ~ $796.25

๐ŸŽฏ ๊ฐ€์น˜ ํ‰๊ฐ€

  • ๋ชฉํ‘œ๊ฐ€ ๋ฒ”์œ„: ๋”ฅ๋ฆฌ์„œ์น˜ ์ „ ๋ฏธ์„ค์ •
  • ํ˜„์žฌ๊ฐ€ ๋Œ€๋น„ ํ‰๊ฐ€: ์ถ”๊ฐ€ ๋ถ„์„ ํ•„์š”

๐Ÿšจ ๋ฆฌ์Šคํฌ

  • ๊ด‘๊ณ  ์˜์กด: ๊ฒฝ๊ธฐ ์นจ์ฒด ์‹œ ๋””์ง€ํ„ธ ๊ด‘๊ณ  ์˜ˆ์‚ฐ ์‚ญ๊ฐ์œผ๋กœ ๋งค์ถœ ๊ธ‰๊ฐ ์œ„ํ—˜
  • ๊ทœ์ œ ๋ฆฌ์Šคํฌ: EU GDPR, ๋ฏธ๊ตญ ๋ฐ˜๋…์  ์กฐ์‚ฌ ๋ฐ AI ๊ทœ์ œ ๊ฐ•ํ™”
  • Reality Labs ์†์‹ค: ๋ฉ”ํƒ€๋ฒ„์Šค/VR ์‚ฌ์—… ๋Œ€๊ทœ๋ชจ ์ ์ž ์ง€์†

๐Ÿ”ฎ Bull/Bear ์‹œ๋‚˜๋ฆฌ์˜ค

Bull Case (์ตœ์ )

  • ๊ฐ€์ •: ํ•ต์‹ฌ ์‚ฌ์—… ์„ฑ์žฅ ์ง€์† ๋ฐ ์‹ ๊ทœ ์‹œ์žฅ ๊ฐœ์ฒ™
  • ๋ชฉํ‘œ๊ฐ€: ๋ฏธ์„ค์ •
  • ํ™•๋ฅ : 30%

Base Case (์ค‘๋ฆฝ)

  • ๊ฐ€์ •: ํ˜„์žฌ ์„ฑ์žฅ ๊ถค๋„ ์œ ์ง€
  • ๋ชฉํ‘œ๊ฐ€: ๋ฏธ์„ค์ •
  • ํ™•๋ฅ : 50%

Bear Case (์ตœ์•…)

  • ๊ฐ€์ •: ์—…ํ™ฉ ์•…ํ™” ๋ฐ ๊ฒฝ์Ÿ ์‹ฌํ™”
  • ๋ชฉํ‘œ๊ฐ€: ๋ฏธ์„ค์ •
  • ํ™•๋ฅ : 20%

๐Ÿ› ๏ธ ๊ธฐ์ˆ  ํ”„๋กœํŒŒ์ผ (ํ•ด๋‹น์‹œ)

  • ํ•ต์‹ฌ ๊ธฐ์ˆ : Internet Content & Information
  • ์‹œ์žฅ ์ ์šฉ: ๋”ฅ๋ฆฌ์„œ์น˜ ํ›„ ์—…๋ฐ์ดํŠธ ์˜ˆ์ •
  • ๊ฒฝ์Ÿ ์šฐ์œ„: ๋”ฅ๋ฆฌ์„œ์น˜ ํ›„ ์—…๋ฐ์ดํŠธ ์˜ˆ์ •
  • ์‹œ์žฅ ์ „๋ง(TAM/SAM/SOM): ๋”ฅ๋ฆฌ์„œ์น˜ ํ›„ ์—…๋ฐ์ดํŠธ ์˜ˆ์ •

๐Ÿ‘ฅ ์ปค๋ฎค๋‹ˆํ‹ฐ ํŽ„์Šค

  • Reddit/SeekingAlpha/X ๊ฐ์„ฑ: ๋”ฅ๋ฆฌ์„œ์น˜ ํ›„ ์—…๋ฐ์ดํŠธ
  • ์ฃผ์š” ๋…ผ์Ÿ์ : ๋”ฅ๋ฆฌ์„œ์น˜ ํ›„ ์—…๋ฐ์ดํŠธ

๐ŸŒ ๋งคํฌ๋กœ ์ž„ํŒฉํŠธ

  • ๊ธ€๋กœ๋ฒŒ ์ด๋ฒคํŠธ ์˜ํ–ฅ: ๋”ฅ๋ฆฌ์„œ์น˜ ํ›„ ์—…๋ฐ์ดํŠธ
  • ๊ณต๊ธ‰๋ง/์›์ž์žฌ ๋ฆฌ์Šคํฌ: ๋”ฅ๋ฆฌ์„œ์น˜ ํ›„ ์—…๋ฐ์ดํŠธ

๐Ÿ“ˆ ์ฐจํŠธ ๋ถ„์„

  • ๊ธฐ์ˆ ์  ์‹ ํ˜ธ: ๋”ฅ๋ฆฌ์„œ์น˜ ํ›„ ์—…๋ฐ์ดํŠธ
  • ์ฃผ์š” ์ €ํ•ญ/์ง€์ง€: ๋”ฅ๋ฆฌ์„œ์น˜ ํ›„ ์—…๋ฐ์ดํŠธ

๐Ÿ“ ๊ด€๋ฆฌ ๋…ธํŠธ

๋ณ€๊ฒฝ ์ด๋ ฅ

  • 2026-03-28: yfinance ์‹ค๋ฐ์ดํ„ฐ ์ผ๊ด„ ์ •๋น„ (์ž๋™ํ™”)

๊ด€์‹ฌ๋„ ๋ณ€ํ™”

  • 2026-03-28: ์ดˆ๊ธฐ ์ •๋น„ ์™„๋ฃŒ, ๋”ฅ๋ฆฌ์„œ์น˜ ๋Œ€๊ธฐ

๐Ÿ”— ๊ด€๋ จ ์ž๋ฃŒ

๊ด€๋ จ ๊ธฐ์ˆ  ๋ถ„์„

TABLE ๊ธฐ์ˆ ๋ช… AS ๊ธฐ์ˆ , TRL_์ˆ˜์ค€ AS TRL, ์นดํ…Œ๊ณ ๋ฆฌ AS ์นดํ…Œ๊ณ ๋ฆฌ, ๋‹ค์Œ_๊ฒ€ํ† ์ผ AS ๋‹ค์Œ๊ฒ€ํ† 
FROM "Research_DB/๊ธฐ์ˆ "
WHERE contains(๊ด€๋ จ_๊ธฐ์—…, this.file.link) OR contains(๊ด€๋ จ_๊ธฐ์—…, this.ํšŒ์‚ฌ๋ช…)
SORT TRL_์ˆ˜์ค€ DESC

๋™์ผ ์„นํ„ฐ ๊ธฐ์—… ๋น„๊ต (DB ๋ ˆ์ด์–ด ๊ธฐ์ค€: sector_en)

TABLE company AS ํšŒ์‚ฌ, ticker AS ํ‹ฐ์ปค, ๊ด€์‹ฌ๋„ AS ๊ด€์‹ฌ๋„, ๊ด€์‹ฌ๋„_์ ์ˆ˜ AS ์ ์ˆ˜, ์ƒํƒœ AS ์ƒํƒœ
FROM "Research_DB/๊ฐœ๋ณ„์ข…๋ชฉ"
WHERE sector_en = this.sector_en AND file.name != this.file.name
SORT ๊ด€์‹ฌ๋„_์ ์ˆ˜ DESC
LIMIT 5

๐Ÿ“š ์ถœ์ฒ˜

  • ๋ฐ์ดํ„ฐ: Yahoo Finance (yfinance 2026-03-28)
  • ํŒฉํŠธ์ฒดํฌ: ๊ณต์‹ ๋ฐœํ‘œ ๊ธฐ์ค€
FINANCIALS
Market Cap1.33T
Revenue TTM200.97B
Op Margin41.3%
P/E (Fwd)14.7x
P/S6.6x
EV/EBITDA13.1x
META
Last Reviewed2026-03-28
Price Date2026-03-29
KPI Stagemonitoring
Statusactive